Dawkings did say if necessary they need to be ridiculed with contempt.
As an atheist mine is another approach. I personally don't care what you believe in. So long as you don't try to force your view through public in the public arenas such as schools you could believe in pink uniforms. It's when you try to do that II have trouble with.
PS: Below are my mock gods:
https://www.youtube.com/watch?feature=player_detailpage&v=g1jJ-ttrSd8
https://www.youtube.com/watch?feature=player_detailpage&v=Rx47qrH1GRs